In your Spotler account, you can use one or more permissions. This means that a contact can register or opt out of a specific mailing. If you have a link with your CRM or webshop and Spotler, then you generally work with permissions.
An example of permissions can be:
- Product news
Someone can then subscribe and unsubscribe separately per type of mailing. The permissions are stored for a contact in a specific database field called "permissions". A checkbox will then be checked or not, depending on the permission given.
In the contact's profile, this will look as follows:
Advantage of working with permissions
The advantage of working with permissions is that when someone unsubscribes for your newsletters, they can still receive service messages. Someone maintains an active status in your account. So, suppose you have a recall or you want to inform customers about a defect, it is still possible to reach your customers by email, despite the fact that they have unsubscribed from your newsletters.
In addition, you can mail in a more targeted way, because the customer can better specify what he or she wants to receive. If a contact is not interested in your standard newsletter, but is interested in for example the weekly action mailings, he has the option to adjust his preferences accordingly.
Drawback of working with permissions
When a contact unsubscribes from the newsletter, the permission is unchecked for the newsletter. If you work with static lists, then your static list is leading and the permissions in Spotler are ignored. That means that you can still mail someone via a static list, even though someone has unsubscribed from the newsletter. If you still want to work with static lists and permissions, it is important that you keep an eye on the cancellations. You must process the cancellations in your static list, before you import a new static list.