How do I create a dynamic content block based on interests?

You create a dynamic block based on interests in two steps:

  1. Tick the white checkbox next to the title of the content block. Change the block type from Standard block to Optional block.


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  1. You now see a red dot on the right side of the content block. Click on the red dot and choose the right area of interest.

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Only recipients with this specific area of interest will see this content block. This option is only available for Marcom Campaigns or eCom Enterprise.