Optimize your mailings with A/B testing for better results. You can test multiple parts of a message:
- Sender: Click on Add A/B test below the inbox field From (sender)
- Subject line: Click on Add A/B test below the inbox field Subject line.
- Content block: Use the function A/B settings in the block menu of the content block. For instance for testing which header or which call to action color seems more effective.
We suggest testing one part at a time, so you really know which change made a difference.